Press Release

TÜV SÜD Attends Forum Co-Organized by Amazon, Interpreting Regulatory and Statutory Compliance Requirements for Home Appliances Sold Through Cross-Border E-Commerce Platforms

On October 28, TÜV SÜD attended a seminar held by Foshan Bureau of Commerce and Amazon on regulatory and statutory compliance requirements for home appliances to be sold abroad through cross-border e-commerce platforms upon invitation. Kelvin Zeng, Manager of E&E Small Appliances Department of TÜV SÜD Shenzhen, interpreted basic requirements of product compliance and cited recall cases to help companies understand the laws and regulations of different countries, so as to facilitate their export.

Kelvin Zeng from TÜV SÜD interpreted product compliance for home appliances sold on Amazon

Cross-border e-commerce grew rapidly in recent years. It has become a new momentum of China’s foreign trade. However,sellers face various problems and challenges concerning destination markets’ laws, regulations and business customs, different requirements from platforms like Amazon on diverse product categories and target markets. Deepening the awareness of compliance management and ensuring product compliance are among the top priorities for companies.

Foshan, a major manufacturing and export city, enjoys good prospects for electronic manufacturing and cross-border e-commerce. At a meeting on October 28, Kelvin delivered a speech on "The Challenges of Product Compliance to Cross-Border E-commerce and Suppliers". He highlighted the importance of compliance from both theoretical and practical perspectives to participants, particularly some Chinese cross-border sellers who lack knowledge on the regulations of target countries. With the speech, Kelvin aimed to inform companies of quality and security measurements for products sold overseas and help them further reduce the risk of penalties or recalls in different markets.   

According to Kelvin, product compliance is affected by a number of factors, including laws, policies, regulations and local regulations. To ensure a smooth entry into the target market, products need to meet EMC, chemical, safety, energy efficiency requirements and other directives and standards.

Kelvin Zeng from TÜV SÜD interpreted regulatory requirements for home appliances

As an important driving force of economic growth, cross-border e-commerce requires the efforts of all parties to achieve regulatory and statutory compliance. TÜV SÜD is committed to providing a full range of services throughout the whole process, from product testing and certification, factory inspection to pre-loading inspection. It also offers product test label service, which not only enables consumers to easily get product information and testing items by scanning the QR code on the label, but also helps companies enhance their credibility and win consumer’s trust.