Transforming food information access digitally
"How can valuable knowledge by relayed to the customer in a cost-effective,
digitally transformative way?"
Tuesday, 12 November 2019
The digitally savvy consumer of today is hungry for information, expects an interactive experience with brands and is highly opinionated. To keep up with these informed customers, companies are continually striving to exceed their expectations, and explore new avenues for creating meaningful experiences. The consumer wishes to actively gain in-depth information about their purchases, at every stage of their decision-making process.
A critical component of this is delivering the right information, at the right time, with the right technology. Food Safety 4.0 is a tech-led movement, built with a distinct aim to help businesses improve their performance and influence the customer purchase journey.
Derived from Industry 4.0 principles, Food Safety 4.0 is not only a reflection of how things are done differently, but also a digital revolution shaping the way businesses interact with their consumers. Food Safety 4.0 is a movement with a vision to digitise processes and achieve more at every stage of the food safety value chain.
To create maximum impact, brands must evolve digitally in the food production chain too.
Since digital platforms in today’s information landscape are so diverse and multi-formatted, often valuable information can get lost in the mix. Brands need a standardised mechanism that is simple to use and even simpler to implement. How can valuable knowledge be relayed to the customer in a cost-effective, digitally transformative way?
Brands can now share up-to-date results to satisfy the information hungry customers of today through digitalisation. With digital device penetration at an all-time high, customers can discover product information quickly.
TÜV SÜD’s Product Testing Label uses a simple QR code to deliver impactful information via direct interaction with the product’s packaging. Brands can place this QR code on their products and consumers can access information with a simple, quick smartphone scan. How does this impact operational costs? Major communication, design and testing revamp costs can be avoided, as the QR code is simpler to execute.
Our knowledge will help you build brand trust, loyalty and gain confidence with the consumer. Optimisation of food safety process requires digital intervention and the time for transformation is now. Contact us for more details and let’s make an impact, together.
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